Anand is a prosperous state with traditional and civilized range of values and people. This city is known for its cultural heritage, great traditional values and ethics. The culture of this city is a combination of values, arts, technology, beliefs, language, customs, inventions, traditions and institutions. The local language of this city is Gujarati. There are number of languages that are spoken in this city like Punjabi, Surti, Sindhi, Charotari, Marathi, Kathiawai, Sindhi, Kutchi. Most of the people of this city live in rustic, small villages, though about one-third lives in urban areas. Most of the people of this city involve people indulged in business enterprises.

Just like in other states of India, here also a number of festivals are celebrated. Rakhi is one such festival that is also celebrated here. It is celebrated on the Shravan Poornima i.e. also known as Full Moon day. Both the brother and the sister get up early in the morning and dress themselves into traditional outfit, like brother prefers to wear kurta pyajama, sherwani, pathani dress etc. Similarly sister prefers to wear sari, suit, lehenga and so on. After that they tend to go to temple to get the blessings of the almighty. On the eve of Raksha Bandhan sister ties the holy thread of Rakhi on the wrist of her brother. This thread is the symbol of protection. Brother promises his sister that he will always protect her from all the harms and evils of life.

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